https://www.patrick-sanders.com/portfolio daily 0.75 2023-12-08 https://www.patrick-sanders.com/portfolio/ombre monthly 0.5 2023-02-19 https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1588705795883-YSU9PUQNHEKQW4N3GDEF/magazine-spread-christies-real-estate-cayman-islands-patrick-sanders-creative-director.jpg Portfolio - Ombre https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1588705658321-M1J2N2WW4TWIPFC58IED/magazine-spread-christies-real-estate-cayman-islands-patrick-sanders-creative-director.jpg Portfolio - Ombre https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1588705726323-K0V71PWX3JXOVCZMMTJM/magazine-spread-christies-real-estate-cayman-islands-patrick-sanders-creative-director.jpg Portfolio - Ombre https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1588705777090-Z876Y08PPAQ7Z9JNHPU2/magazine-spread-christies-real-estate-cayman-islands-patrick-sanders-creative-director.jpg Portfolio - Ombre https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1588705218311-7QINSJBAMH9NUA5HENHF/ombre-christies-real-estate-cayman-islands-patrick-sanders-creative-director.jpg Portfolio - 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Michael Saunders & Company https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1592527195532-FVNE2Y0DOB853Y22K4UR/patrick-sanders-creative-director-portland-oregon.jpg Case Studies - Michael Saunders & Company https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1592611612495-0RXCO68TLO4T55WQD710/patrick-sanders-creative-director-portland-oregon.png Case Studies - Michael Saunders & Company https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1592522746785-KEMXTOYXNHMEECDU1E8G/patrick-sanders-creative-director-portland-oregon-1.jpg Case Studies - Michael Saunders & Company https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1592522656452-11CHRF7JAKU9FQO3TPTQ/patrick-sanders-creative-director-portland-oregon-8.jpg Case Studies - Michael Saunders & Company https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1592522746481-IYPZ30SU1GBFRO4D71W4/patrick-sanders-creative-director-portland-oregon-3.jpg Case Studies - Michael Saunders & Company https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1592522649009-GB6LGTNKNHDQ78957ZBH/patrick-sanders-creative-director-portland-oregon-2.jpg Case Studies - Michael Saunders & Company https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1592522647060-TQSCBMONOUJKCN14FBX8/patrick-sanders-creative-director-portland-oregon-5.jpg Case Studies - Michael Saunders & Company https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1592522657755-I95XOUVGD7JXKU3YT28I/patrick-sanders-creative-director-portland-oregon-9.jpg Case Studies - Michael Saunders & Company https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1592522648804-4MJDGWNA8BBNPSJH5EXR/patrick-sanders-creative-director-portland-oregon-4.jpg Case Studies - Michael Saunders & Company https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1592522649006-EB6BFUGOW7C0C9B072FF/patrick-sanders-creative-director-portland-oregon-6.jpg Case Studies - Michael Saunders & Company https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1592522840510-R7S0AKTIJQGMCHHLWK4M/patrick-sanders-creative-director-portland-oregon-12.jpg Case Studies - Michael Saunders & Company https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1592522655835-0VET2JIY09613Z94C9U2/patrick-sanders-creative-director-portland-oregon-7.jpg Case Studies - Michael Saunders & Company https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1592522821391-SFEVRVUM4A8NJ6BRI99W/patrick-sanders-creative-director-portland-oregon-11.jpg Case Studies - Michael Saunders & Company https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1592522657959-7R6ZN6T2VX9PR2TIB5EK/patrick-sanders-creative-director-portland-oregon-10.jpg Case Studies - Michael Saunders & Company https://www.patrick-sanders.com/case-studies/look-east monthly 0.5 2020-08-12 https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1aa05b79-9bde-4829-8728-1b636bb56a91/gcra-hero.jpg Case Studies - Look East https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1594847035432-WYP8OHVU87ABW7NBVYKZ/gcra-intro-photo-2.jpg Case Studies - Look East - A transformative group of people Taking a step back, it’s important to note just how impressive the Gainesville Community Redevelopment Agency is. You have your architects, your urban planners and project managers. But like all truly impressive teams you have leaders with vision. Their passion for a ‘people first’ approach was seen in everything they did—and the easy road was never an option. Neither was the case for this east Gainesville redevelopment zone and the vision they had for it. https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1594847547552-2U7ALE1I7F8WUYJ91XGF/cover-look-east-patrick-sanders-creative-director-portland-oregon.jpg Case Studies - Look East - A vision… This is where I’ll abbreviate the process a bit and jump ahead. Our discovery netted out with both a mantra and a creative brief. The mantra was Look East, and the creative brief I developed underscored how to accomplish the emotional force behind this mantra in all things moving forward. We wrote a ton of words in the form of strategy and manifesto. Pragmatic, actionable and deeply personal. This work would lay the foundation for all GCRA projects in the east Gainesville redevelopment area, and had to serve both bureaucratic and creative teams. Below are some excerpts from the manifesto we wrote, read, and heard read by many people, many times. https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1594859091830-R0NH0K169VK9E3DE14W8/look-east-manifesto-6.jpg Case Studies - Look East - Where there is the audacity to hope there is undeniable beauty. https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1594859850693-4KA5WLP8QNJXKW38FBNJ/look-east-manifesto-5.jpg Case Studies - Look East - It is time to look east. To the schools who’ve risen from the bottom and reside at the top. https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1594860741632-0T4CMONE6TCRW3DRUMMI/look-east-manifesto-2.jpg Case Studies - Look East - There are places where this time has yet to be forgotten. Where dinners are caught proudly with a hook and shared with a smile. https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1594860643886-19EWQOHOR7OPQ9EZHSOC/look-east-manifesto-3.jpg Case Studies - Look East - It is time to look east. To the birthplace of a city. To precedent. To pride. https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1594859961631-SIWZG4WJI9YJT2QG4PH2/look-east-manifesto-4.jpg Case Studies - Look East - It is not enough to watch the sun as it rises and dismiss where it came from. It is time to look east. https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1594862137546-VK2VKECELGG7CASQEVS9/gainesville-murals.jpg Case Studies - Look East https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1594863008993-2W54AB6FJAVUP18ZXGGG/communication-strategy-cover.jpg Case Studies - Look East https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1595293371563-2Q73ZWK11IP8MMGN7L9X/patrick-sanders-creative-director-billboard.jpg Case Studies - Look East https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1596215898526-1EAMYWMYWNYMZV9DT72Y/gcra-naming-logo-grid.jpg Case Studies - Look East https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1596235737783-UC9V65B6N8JYXOVCS1DA/patrick-sanders-creative-director-portland-oregon-heartwood-rendering.jpg Case Studies - Look East - Heartwood: Referring to the the older, harder central wood of a tree that provides the strength and support for a tree to grow tall, this name instantly connected with the community’s story they told around the history and the impact of the neighborhood. https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1596236286494-HIX4E5D0OF3O3SJOHIPI/heartwood-website.jpg Case Studies - Look East https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1596236454378-UE2VB7MONQQRWRN869AL/patrick-sanders-creative-director-portland-oregon-gtech-rendering.jpg Case Studies - Look East - Cornerstone: Seen as a critical component in achieving a shift in public perception, this commercial campus would bring business, food and green space to an area desperately in need of all three. https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1594863259769-5ZDC27N92N9DMB0BZQU6/look-east-spread-2.jpg Case Studies - Look East https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1596236141179-URVA0AYVKRRGESCCZMR2/1.jpg Case Studies - Look East https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1596236582446-OL25OS5UX5SFKR09QT08/patrick-sanders-creative-director-portland-oregon-Cornerstone-sign.jpg Case Studies - Look East https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1594863259586-WNXE788SN9J8JX9CNCVF/look-east-spread-intro.jpg Case Studies - Look East https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1596236069351-P1SX95OLBWRRO4MYWLFU/4.jpg Case Studies - Look East https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1596236580556-E76IZDXVW0TWLGP7H5QZ/patrick-sanders-creative-director-portland-oregon-Cornerstone-nametags.jpg Case Studies - Look East https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1594863259878-Q8GO0XXWOIYZ4LHIWOOQ/look-east-spread-3.jpg Case Studies - Look East https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1596236068495-8BKIGSDSRJIG2U2NQPUW/heartwood-ipad.jpg Case Studies - Look East https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1596236582076-KJ4N6IJIV9XG5KSBZXQA/patrick-sanders-creative-director-portland-oregon-Cornerstone-keynote.jpg Case Studies - Look East https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1594863259809-1A6SFW26HPXQQTR9B5AO/look-east-spread-4.jpg Case Studies - Look East https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1596236069340-1ADAWQMLTGATPLM7HDVA/3.jpg Case Studies - Look East https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1596236582177-O03K91DHAMTEAKEVI317/patrick-sanders-creative-director-portland-oregon-Cornerstone-Poster.jpg Case Studies - Look East https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1596236581050-HZPN9PCKCPIVT449HZW7/patrick-sanders-creative-director-portland-oregon-Cornerstone-website.jpg Case Studies - Look East https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1596236580839-P895A8L1MHMMUF1BARIK/patrick-sanders-creative-director-portland-oregon-Cornerstone-book.jpg Case Studies - Look East https://www.patrick-sanders.com/case-studies/michael-saunders-guide-to monthly 0.5 2020-08-04 https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1592956683750-QDW89E9335OFNDI20V37/patrick-sanders-creative-director-portland-oregon-case-study-hero-2.jpg https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1592957806961-SFOS7RQOELF2OCLSPJW6/patrick-sanders-creative-director-portland-oregon.jpg https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1592957840932-D8IA6M3MLYXQEWWAEI28/patrick-sanders-creative-director-portland-oregon.jpg https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1592957773261-1XMX1QVRMO7E4NY5Y34W/patrick-sanders-creative-director-portland-oregon.jpg https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1592957723100-OT9NHF7QI9WLGCYRBLEP/msc-communities-content-strat-hero.jpg https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1592958133771-GAW2XTOAYV8BBH0YL43T/patrick-sanders-creative-director-msc-homepage-anna-maria.jpg Case Studies - Michael Saunders Guide to... https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1596503302199-AON2MKI293ZH1MOQ0ATC/patrick-sanders-creative-director-portland-oregon-msc-community-story-criteria-8.jpg Case Studies - Michael Saunders Guide to... - Be there It was an absolute no-go to take photos that felt far away or captured from a distance. We had to have imagery that felt personal, intimate and there. I wanted the viewer to feel like they were in the moment with the subject matter no matter the cost. https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1596501531114-6SR6T6TSF59Q3GWR6ANC/patrick-sanders-creative-director-portland-oregon-msc-community-story-criteria-1.jpg Case Studies - Michael Saunders Guide to... - Come as you are This campaign centered around telling a true story in a way that was approachable, personal and real. Finding the moments that celebrate the community as a whole means celebrating people exactly like they are. https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1596503225902-BREZA3I4B24FFHS93AM3/patrick-sanders-creative-director-portland-oregon-msc-community-story-criteria-7.jpg Case Studies - Michael Saunders Guide to... - Establish a mood We really wanted the imagery to be both authentic and evocative—life and style. We often asked the photographers to filter their initial batches based around photos that make you feel something (among other things), and sometimes this yielded images atypical to what you normally find in the regional photography of southwest Florida. https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1596503154844-MB2TFMFVHEM2Q8KCNYGT/patrick-sanders-creative-director-portland-oregon-msc-community-story-criteria-5.jpg Case Studies - Michael Saunders Guide to... - Perspective I knew straightaway that 90 degree aerials would reveal a side of the region that most people never get to see. These stunning landscapes spark wonder and surprise, not to mention the textures and colors they offered to any impression they made their way into. https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1596503409299-M2DZQSGG34TMUNJD54O0/patrick-sanders-creative-director-portland-oregon-msc-community-story-criteria-9.jpg Case Studies - Michael Saunders Guide to... - Candid is critical Portraiture had no place in this campaign—the stories we were telling about the micro-communities in and around the Sarasota region depended on photography that allowed the viewer to not just see a place, but sense that place. We often kicked off a shoot by urging the photographer to get right in to a place, but then fade into the background and capture the scene. https://images.squarespace-cdn.com/content/v1/5eb1a20cc3a82a3cc61b6950/1596502993296-KW4B64TK29MFTQIPGXFX/patrick-sanders-creative-director-portland-oregon-msc-community-story-criteria-4.jpg Case Studies - Michael Saunders Guide to... - Create the moment One of the key drivers for photographers was our insistence around capturing story driven images that you had to work hard to find. Community newsletters, city and town websites and bulletin boards in the local coffeeshop were all great places to find events and gatherings that most people wouldn’t have heard about.