I live for this.
Creative Direction
I often tell others to think of my role as more of a translator. Listening, gathering and synthesizing what I learn into a form that everyone can come together around. Once achieved, I transition to navigator, helping us land where we charted.
Brand Strategy
Working for and across diverse industries has sharpened my acuity for zeroing in on a brand’s whitespace and a formula for how to go after it.
Content strategy
Whether for large website projects or integrated campaigns, I have a deep love and affinity for content that is special, accessible and actionable.
Digital design systems
Designing for digital environments is equal parts planning and creativity. From initial ideation through to launch, managing to the details produces beautiful, build-able experiences.
Building & managing creative teams
This is where I derive joy. Teaching, training, mentoring… growth. A critical relationship in a sustainable agency ecosystem exists between vision and support. I believe deeply that it’s vital to lead from alongside the individual.
Identity
I consider brand identity more engineering than art. Creating and selling complex visual systems that ‘work’ to a bevy of stakeholders requires the marriage of deep strategic understanding and the ability for it to inspire.
Work history
Creative Director + Principal, Tuo Studio
Current
Chief Creative Officer, 1000watt
2021 - 2023
Creative Director, 1000watt
2017 - 2021
Senior Brand Designer, FINE
2016 - 2017
Creative Director, Parisleaf
2012 - 2016
Adjunct Instructor, Santa Fe College
2016
Graphic Designer, Renaissance
2011 - 2012
Graphic Design Instructor, Treasure Coast High School
2008 - 2011
Relevant
IDEO U: Cultivating Creative Collaboration
Completion of course in 2019 focused around collaborative tools, creative processes and team management techniques.
Board member for WeAreNeutral, a non-profit carbon off-setter
I provide strategic brand consultation and representation with agency vendors for this non-profit in Gainesville, Florida.
Co-Founder of StudioCo.de, events and workshops for creatives
An organization that conceived and hosted themed community events for designers, writers, artists, developers and an extended creative network.