Birch Finance

Birch Finance offers its users a whole new way to earn and spend rewards by choosing (and using) the right credit cards.  As a startup entering a very packed field of competitors with deep pockets, Birch Finance needed to communicate their value proposition in a way that was both simple to understand and emotionally relevant.

One can earn all sorts of things through the Birch Finance platform, but the most popular way people like to redeem rewards is travel—so we took a team to Miami to tell that story.

Work completed at Parisleaf

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A little BTS

This project was the result of a very small, very cross-disciplined team. The amount of hours spent in pre-production paid off on site — 5 days, countless locations, a first-person perspective and one actor. The outcome is a testament to teamwork and team ‘play.’