Weissman Law

Weissman Law has been in the game for 30 years. In fact, founder Seth Weissman literally wrote the book on real estate law in Georgia. They know their way around legalese like none other — bringing clarity to complex transactions. But they bring something else to their work — a human and humorous touch.

Work completed at 1000watt

Finding joy wherever it lives

Weissman may live in the legal world. But that doesn’t mean their language has to be dry and stuffy. We kept the copy charming and clever, just like them — riffing on the Latin legalese that comes with their territory. And showing how they translate it for their clients every day.

So much about the Weissman identity system was conceived in an effort to communicate edge, dynamism and energy. When it came time to bridge the new identity and a completely new website environment, we knew we wanted their people of the practice to add the warmth and character the brand is known for.

We started with a clear perspective on how imagery needed to be captured: full body portraiture that would allow for a variety of posturing, posing and personality to shine through. We worked with an incredibly talented portrait photographer, Stephanie Eley, who I art directed from a distance. The result? An incredibly comprehensive gallery of faces and profiles within the Weissman orbit that would pair perfectly with the website’s extensive features.

Weissman’s personality carries right into the logo and identity system. The design balances professionalism and approachability, with a monogrammed ‘W’ representing open doors and new opportunities. The letterforms are clean and friendly, and the color pops give it a fresh, vibrant energy. We also built an expressive pattern system that would help them bring the new identity into any environment.