Illustrated Properties

A South Florida brokerage with a storied brand, Illustrated Properties needed to a way to make their brand look and feel inspired for not just their clients but their staff as well. Nips and tucks over the years had left their identity disjointed and generic feeling. Modularity, performance and style were major themes of the brief while time was of the essence with a major re-launch happening less than two months away.

Work completed at 1000watt

One of the most significant propositions regarding the logo redesign was the introduction of some dramatic hierarchy. Highlighting the word Illustrated, welcomed in a key concept to the system.

Using Midjourney, we created some AI generated floral motifs reminiscent of both specific native flora and the native vibe to be applied in some of the more expressive impressions.