dotloop

Dotloop is a powerful transaction platform built for the real estate industry. After years of growth, adoption and affinity-building they were faced with the challenge of differentiating from the pack of other well known players in this space. With features and outcomes that were hard to parse from competitors, dotloop was looking for a position they could own. The platform was specically built, refined and managed expressly for the practitioners and participants of the residential real estate transaction — and with a transaction defined by so much heart and headache at play, we developed a concept centered around the story of the real estate agent as the protagonist of the journey… one guided by passion and trusted to dotloop to bring it all together.

Work completed at 1000watt

The multi-channel campaign came to life across a dedicated microsite environment, digital advertising, email and social media campaign and a dedicated campaign guideline to keep the messaging and design standards in sync across every touchpoint. The campaign featured real agents telling their unique stories and celebrated through the dotloop network.